Video Promotion: A Key Tool for your Content Marketing in 2017 and beyond
The dawn of digital era, followed by significant change in digital landscape over last few years has change the way your audience interacts with your website content. More importantly, the content must be relevant and deliver what your audience is looking for in most compelling and interesting way. That’s why at Digiant media, we give enormous focus on the content including video marketing so that you can engage your audience effectively. Posting videos on your website, social media, youtube and other video sharing websites enhances user-experience and in turn the conversions.
According to digital marketing expert James McQuivey it is estimated that a single minute of video content is the equivalent of 1.8 million words.
Content with videos that promote your business, is a key tool for online marketers and content marketing because of its versatility and flexibility nature. In today’s world, audience prefers to watch and interact through videos online, on their laptops, tablets and mobile phones. This further fostered by the significant improvement in internet technology and fast increasing bandwidth.
Video on your content can boost conversions and return on investment (ROI), as it engages your audience and bestows trust more than any other format of content.
Key advantages of video marketing:
- Boosts conversions and sales
- Fosters return-on-investment (ROI)
- Builds trust
- Increases Google and other search engines rank
- Appeals to a wider audience especially smartphone users
- Engages audience more than text content
- Encourages social share
- Goes well across all devices
Types of videos for content marketing:
- Corporate story video– to grow brand cognizance/ trust and brand recall
- Product / Service demo video– to boost conversion
- Explainer video(to explain a concept) – to boost conversion
- Web presenter videos– for user-experience/ engagement
- Testimonial video– to build trust
- Interviews– to create awareness
- Instructional ‘How to’ videos– to create engagement and conversion
If you are looking for a top digital agency in Dubai, UAE? Start with Digiant media by arranging a free, no-obligation meeting with us.