Undoubtedly, success in a business is heavily dependent on seamless combination of marketing plan and branding strategies. But not all business start-ups do well in their first endeavor. they may find their brand is losing its sheen in the market, or failed to grab audience attention or has become outdated in consumer’s minds. This is where, the digiant rebranding team plays a pivotal role because enduring brands are built on result-oriented branding exercises.
Rebranding gives an opportunity to start afresh, a glorious chance to stand out from the crowd and avoid potential threats, and instead work out on their strengths and weaknesses. Rebranding works wonder if a business expands to international market with new offices, new positioning etc, although a good analysis of the situation is called for. Based on the research and situational analysis, digiant creates brand equity for their clients.
Furthermore, Rebranding might be key, when a business enters into a new line of trade or a new sector, different from existing brand identity. Based in Dubai, UAE, rebranding team of digiant creates a new look and personality for brands. We emphasize your business goals with creative thinking of rebranding to develop a roadmap to meet the aspirations of your brand in a unique, powerful way. The exercise creates a strong foundation to help you stay on the path to success to become a prominent brand in future.
Rebranding doesn’t mean complete fresh take on the existing brand, it could be slighted twisted version of existing brand to create a new image based on the new audience, new demographics as well as the new market.And maybe launch your brand with a new brand promise.
Companies may also need rebranding in case of merger or demergers or acquisition. Nevertheless rebranding can be a challenging task that requires rebranding specialists.